Big-Hair '80s and '90s and Long-Term Relationships
I was laughing today when my Envoy partner, Barb Chvala, brought in some pictures she found from the 1990s. Hard to believe that Barb, Penny Hatchell, Chris Doyle and I have worked together for more than 20 years. That is a long time to be together — especially in the ad business.Read more…
Is Your Capitalization Random?
As an editor, I see a common problem in everyday writing: random capitalization. This is the term editors use when someone capitalizes words they believe are special for no logical reason — and certainly no grammatical reason — other than they think they’re important.
The Internet has made random capitalization epidemic. On the Web, anyone can instantly become a writer. Look at a website from just about any small business, amateur blogger or even midsized businesses, and you’ll find random capitalization gone rampant.Read more…
Maximize Your Message With A Blog
Remember when life was simple? There were three major television networks, a handful of radio stations and a local newspaper. Companies had a limited number of choices when they wanted to reach the masses, and many times they had to hope that someone in their target audience was listening.Read more…
Useful SWAG Makes a Lasting Impression
What is your favorite SWAG (stuff we all get) that escaped the trashcan? You know, that clever promotional item from a trade show or event, or even a freebie you received in the mail, that sports the logo of the company that wants your business. I have a USB pen that goes everywhere with me — I never know when I might need to grab a file or share a photo.Read more…
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Latest Posts
- Big-Hair '80s and '90s and Long-Term Relationships
- Is Your Capitalization Random?
- Maximize Your Message With A Blog
- Useful SWAG Makes a Lasting Impression
- New Couponing Trends Are a Shopper’s Dream
- Punctuation Primer, Part III: The Dashing Dash
- Eight Steps to Building Your Brand
- Punctuation Primer, Part II: Correct Comma Usage
- Wisdom Gleaned From Mad Men
- Punctuation Primer: Part I