- February 16, 2017 -

The Cheese Stands Alone: Why You Need Unique Copy and Meta Info on Every Web Page

Search engines use dozens of criteria to determine your website’s relevancy for a particular search term or phrase, and your on-page content is among the most important. It’s crucial that each and every page on your site has unique copy containing the keywords and phrases users are looking for, as well as meaningful, relevant content.

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- January 30, 2017 -

Making Your Digital Work Smarter, Not Harder

Anyone involved in the digital landscape knows that what’s hot one day can be old news the next. The landscape is constantly changing, and new technologies bring new opportunities. Digital in particular has evolved considerably over the last decade, including the introduction of programmatic digital ad buying.

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- December 22, 2016 -

I Spy: 6 Free Ways to Monitor Your Competitors

It’s always a good idea to keep an eye on your competitors. Staying on top of their promotions, campaigns and social media activity can help you and your sales team stay ahead of the pack.

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- August 19, 2016 -

Choosing the Right Font

Easily the biggest concept I overlooked as a budding designer was the impact that fonts have on design. Regardless of how outstanding your layout and copy are they can easily be ruined by a terrible font choice.

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- June 23, 2016 -

Fostering a Creative Culture

Over the past 20 years, I’ve worked at several companies, each with its own culture. Some encouraged and valued innovation and creativity; others feared straying too far from the familiar.

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- June 2, 2016 -

A Pint of Craftsmanship

As a designer and student of the arts and crafts, I’m more than happy to see the popularity of hand-made items on sites like Etsy or in the local businesses centered on artisan items like furniture or hand-carved musical instruments, and even in the farmers market and the craft brew industry.

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- May 10, 2016 -

The REAL Value of a Good Keyword Strategy

Forget what you’ve been told about the “so-called” advantages of keyword strategy. For many organizations, the ever-evolving world of SEO is turning keywords into a giant marketing black hole — where time and money goes in, but the returns don’t often materialize.

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- April 21, 2016 -

Boys Town National TV Spots: Keep It Simple, Son

A couple of years ago, Boys Town was presented with the opportunity to partner with cable television giants HGTV and DIY to air television commercials across the nation.

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- March 30, 2016 -

The Ultra Chic Boutique

My favorite example of Cause Marketing is something that I get to work on year after year, something that’s very near and dear to my heart. The Ultra Chic Boutique is an incredible event that our local dry-cleaning client, Max I. Walker, has been putting on for the past nine years.

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- March 15, 2016 -

New Staff, New Changes

As Envoy continues to grow, we’ve been able to create an environment that not only attracts some of the very best and brightest in our profession – we’re also able to provide them with the opportunity to advance their skills, capabilities and expertise. That’s why we’re pleased to share some exciting news about new staff members, staff redeployment and agency leadership.

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- February 25, 2016 -

Interning At Envoy

As a recent graduate, I’m still unsure of what I want to do for the next 40 years of my life. I still can’t believe how young our society forces people to dictate the rest of their life at such a young age. Picking what you want to do forever with a major when you’re 20 is unrealistic in my opinion.

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- February 10, 2016 -

Pay It Forward

We have all heard the amazing stories of individuals who “pay it forward,” but it wasn’t until recently that I experienced the amazement of this force of gratitude first hand.

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- January 20, 2016 -

Get The Most From Your Online Video

There’s no doubt about it, online video has absolutely exploded over the last few years. According to Cisco, video will account for 69% of all consumer internet traffic by 2017, increasing to 80% by 2019 . The best part about online video in my opinion? The vast array of places it can be used.

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- January 6, 2016 -

Envoy Holiday Video: Behind the Scenes

When it came to our 2015 Envoy holiday e-mail card, we decided to throw caution to the wind and be more radical than we’ve ever been. We decided that we would be … earnest. I know, shocking. So we decided to try to capture a scene of peace and calm that embodied the spirit of the “Giving” season, and maybe just a bit of wonderment as well.

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- December 23, 2015 -

Communicating Sustainability

It’s been clear for a long time that human-kind’s food production network without oversight, can have a negative effect on our environment. But what hasn’t been clear is that there are many industries working to create more sustainable practices relating to production, packaging, storage and distribution for decades. One of these industries is the dairy industry.

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- December 10, 2015 -

The Benefit of Pets in the Workplace

I am fortunate to work for and with a group of people that I don’t mind seeing on a daily basis — usually. Then there is the small group of part-timers. They have no set schedule, no assigned milestones and do not contribute anything in the completion of tasks. Their sole purpose is to bring some fun and fur to the routine. They are…The Dogs of Envoy.

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- November 18, 2015 -

Producing Healthcare Video

As a writer/producer, I’ve shot TV commercials and web videos in a variety of healthcare settings over the past 15 years — from small, Midwest community hospitals to several large, tertiary-care academic medical centers in Nebraska, Iowa and California. During that time, I’ve developed a few tips, tricks and rules that I follow in order to end up with a happy client (and a happy me).

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- October 29, 2015 -

The Importance of Networking

In November 2015, I will celebrate nine years at Envoy. I have networking to thank for that. Well, maybe not for the nine years, but at least for the interview and opportunity.

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- October 14, 2015 -

Picking Stock Photography

In the world of stock photography … there’s the good, the bad and the really ugly. It’s our job to help lead our clients in the right direction. Here are a few things I consider in my search for the perfect stock photo…

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- September 16, 2015 -

Interning at an Agency

Intern has never been considered a glamorous position. In fact, for students about to enter the corporate world, the word intern can fill them with dread. It conjures up images of a skinny, scared college kid scurrying around a busy office to make copies or get someone’s coffee order…

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- September 9, 2015 -

Top 10 Tips for Email Marketing

Email Marketing: I know it works, our clients believe it works and we have great case studies that show it is a vital component of a marketing campaign. So let me try to put my love of email marketing into a short post.

Here are the top ten things I believe that marketers must do to make email marketing effective…

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- August 24, 2015 -

Welcome to the New EnvoyInc.com

Ever notice how nurses tend to neglect their own health? Or how hair stylists often don’t have the most, well, stylish hair? The same sort of thing goes for advertising agencies – or this one, at least. You see, when you work all day focusing like crazy on your clients, you tend to forget that you occasionally need to market yourself…

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