‘Tis the season for family, holidays, feasts, gifts and giving. It seems that every year the holidays are more and more fun as my little girls grow up. My oldest is now three, and I love watching her starting to really understand the holiday traditions. She knows we have big dinners with the whole family, and she gets lots of presents, but I am also trying to teach her about giving and the importance of helping others — whether it’s giving her a few coins to drop in the Salvation Army’s buckets or cleaning out her old toys to give to Goodwill. I am hoping these lessons will stick with her throughout her life.
Giving is something that we should all do professionally, as well. Cause marketing includes cooperative efforts of a for-profit business with a nonprofit organization for the benefit of both entities. The for-profit business benefits from positive public relations, improved customer relations and additional marketing opportunities; the nonprofit benefits from additional exposure that they couldn’t otherwise afford because budgets can be so tight.
You’ll see more and more cause-related marketing campaigns during the holiday season this year, but cause marketing is something we should consider year-round.
Does your marketing plan include cause marketing? What is your favorite cause-related marketing campaign?
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