There’s no doubt about it, online video has absolutely exploded over the last few years. According to Cisco, video will account for 69% of all consumer internet traffic by 2017, increasing to 80% by 2019 . The best part about online video in my opinion? The vast array of places it can be used. Think social media, company website, company blog, email and beyond. But really, the fact of the matter is…all of these work together in content marketing.
YouTube may be the first social media platform that comes to mind when you think video, but just about every major social media player right now has jumped on the video bandwagon (and many of them have the option to promote video with advertising dollars…don’t be afraid to use these options to jumpstart a campaign or build awareness). From platforms that focus on clip-based video including YouTube, Facebook, Instagram, Twitter, Vine, Snapchat and Tumblr, to live-streamers like Periscope, Livestream, Meerkat and UStream, the key is to carefully identify who your target market is and which platforms they use in order to see the ROI your company deserves.
Once you identify the best platforms to use for your target audience, you need to not only share the videos or video streams directly to the social media platforms themselves but also share the links to the brand’s website or blog that they are housed on. This allows your customers to learn more information about the company and see the other rich content you have to offer. Doing this drives website and blog traffic, and increases consumer engagement along the way. After all, the goal for any type of marketing is increasing traffic and sales to your product or service!
This online video we created was used across multiple platforms (company website, company blog and company social media profiles like Facebook and Twitter) and is a great example of a viral video that drives customer engagement and sales of a newly introduced product.
If you are looking for help with video, getting your content out there, or any other marketing needs, contact us! We’d love to help.