Here at Envoy are currently in the beginning stages of a redesign for one of our clients’ websites. Our recommended first step in a redesign is to conduct what we call the Envoy WebWorks Assessment. This evaluation gives us the opportunity to learn not only about a client’s current website and how it works, but also how they want it work, what goals they would like to achieve, what their competitors are doing, and how the client can do it differently and better.
In some cases, if it makes sense, we also ask the client’s customers what they would like the website to do for them and how we can make it more user-friendly — because ultimately they are the people we are trying to please.
We have found it easiest and most efficient to achieve this through an online survey. I was shocked and pleasantly surprised when this latest survey yielded more than 1,100 results. We received some valuable feedback that we can now use to create a website that gives the client what they actually want, not just what we think they want.
The point I’m making is that if you are working on a project that directly affects your customers — and most projects do — ask them for their input and how they feel about it. Send out a survey, conduct a focus group or ask for feedback. Then take those comments and implement them when it makes sense. Your customers will appreciate that you asked for their opinion, and, in the end, your website, ad, direct mail, etc. will perform more effectively.
Add your comment