The well-known jingle is experiencing a transformation. I confess that most of the TV I watch is prerecorded, and I usually skip the commercials. But on the rare occasion that I watch a show “live,” I’m hearing a trend — one that involves verses and choruses in commercial music instead of an instrumental background and a catchy sing-out at the end.
One company who has made the commercial song infamous is FreeCreditReport.com. I can only surmise that after the success of the first song, the band went ahead and wrote enough songs to sell an album. A few less obvious commercial tunes that have set up camp in my head are Bisquick and Filtrete Water Station.
As a music lover, I enjoy the way certain songs paint clear pictures in my mind. Some make me want to head to the gym, others make me want to pack the car for a road trip. Still, when certain songs come on, the only thing that seems appropriate is to just sit back with my eyes closed and enjoy.
Advertisers and jingle writers understand the power music has over so many of us. It seems only natural that they are starting to write songs to evoke our emotions and encourage us to check our credit reports, make pancakes and use at-home watering stations. The day retailers and boutiques start writing songs that flip my shopping switch is they day my checking account is toast.
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