Sep
29
Kathy recently wrote about the long-term relationship between Envoy’s partners. That got me thinking about other long-term partnerships — that between Envoy some of its clients. We have several clients, such as Roberts Dairy, with whom we’ve had a long-term relationship for 20 or more years. This is no small feat considering that the average client/agency relationship is two to three years, according to AgencyFinder.com.
Also according to AgencyFinder.com, the two most important ingredients in a client/agency relationship are trust and confidence. When I look at Envoy’s long-time client partners, I see strong businesses with clear direction and ideas — businesses with which we have worked hard to build trust and confidence. We help them define themselves, build their brands and increase their business. We do this not only with the services we offer but also with the service we provide.
So what’s our secret? Here, I offer three ways that we have helped build lasting relationships and which any business can use with their clients and customers.
Listen. We all want to be listened to — especially when someone is providing us with a service. It’s crucial for us to listen to our clients or customers — to hear what they need and want, to learn about them and their business. If we listen to our clients, we can serve them in the best way possible.
Be Involved. If we are involved with our clients, we learn more about them and what they do, which helps us develop innovative, creative ways to improve their businesses. The more we know about them, their customers and their business, the better we can give them results-driven campaigns that will bring success.
Communicate. Communication is vital to any relationship, and business relationships and partnerships are no different. Clients need to know that their projects are important and a priority to you. Don’t allow gaps in communication with your clients. Keep them informed about the status of their projects, and keep them in the loop. This builds trust and confidence.
Be Involved. If we are involved with our clients, we learn more about them and what they do, which helps us develop innovative, creative ways to improve their businesses. The more we know about them, their customers and their business, the better we can give them results-driven campaigns that will bring success.
Communicate. Communication is vital to any relationship, and business relationships and partnerships are no different. Clients need to know that their projects are important and a priority to you. Don’t allow gaps in communication with your clients. Keep them informed about the status of their projects, and keep them in the loop. This builds trust and confidence.
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