Last week my mom called to tell me she had recently heard the new Roberts Dairy commercial on the radio (she knows Roberts is a client of ours). She called to share her compliments to the creative team, the ad really hit home with her. She talked about how important it was to mom’s today that the food they buy for their children (in her case her grandchild) is safe. Seems like every day you hear another story in the news about salmonella or food poisoning or some other food related incident. How do we know what is safe to eat anymore? Roberts Dairy took the negative and turned it into a positive – they are reminding customers that they go the extra mile to make sure their products are safe. Roberts is farmer-owned and all of their products contain family homegrown quality and freshness you can taste – with absolutely no added growth hormones. Today with all the competition AND the bad press you have to tell your consumers that you are aware of the problems and you are addressing them! Haven’t seen or heard the Roberts Dairy spots – watch them here. Tell us what you think.
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