I had the opportunity to travel to St. Louis last week for the 2011 QCS Leadership Conference. The conference was hosted by Quality Chekd Dairies, Inc – a member-owned organization of 27 independent dairy processors with 59 manufacturing facilitites located throughout the United States, Guatemala and Colombia.
Quality Chekd member companies provide consumers with world-class dairy products endorsed by the Blue Q, Red Chek trademark – a symbol of Quality and Food Safety. You can read more at www.qchekd.com . Two Envoy, Inc., clients are members – Hiland Dairy and Roberts Dairy.
This year Hiland Dairy was a finalist for the Zimmerman Award for Marketing Excellence. This award honors the company with the greatest marketing achievements – an essential part of any brand-building program. Entries are scored based on annual marketing plans, clear objectives, creativity, implementation and results.
Hiland was honored to be among the three finalists and was awarded the highest honor at the dinner during the conference banquet. I was so proud when their name was announced – and honored to be pulled on stage with them as they accepted their award.
Why am I telling you this?
Because this is the client-agency relationship Envoy seeks – one that is a true partnership. We realize teamwork is important, as does our client. Lean in close, so I can share with you the secret of success: Focus your team on creating smart, effective marketing and advertising – not just on campaigns that will win awards – and you’ll find a winning combination every time!