Envoy Newsbreak

We are all bombarded daily by advertisements and commercials. Waiting for a bus? Here it comes, laid out in full advertising regalia. Listening to tunes or catching the latest “Alias” episode on the tube? You know to prepare for ads, because they make all of our favorite programs possible.

You’ve heard them. Jazzy commercials for big national products set to popular music from Madonna to Sinatra. What you might not realize is that those songs are somebody’s intellectual property and using those songs involves an issue called copyright. Copyright infringement is a federal crime and many lawsuits have been filed through the years against those who violate these laws.

25 – 30% of advertising mail is not opened. With this dreary statistic, making sure your mailing piece stands out from the clutter is vital. What can you do?

As an advertiser, you’ve probably wondered “Why should I use an agency to buy my media?” You want advertising to reach your target markets, but you don’t want to blow your budget by hiring an agency.

Is your main objective of exhibiting at a trade show to give away as many $.19 pens as possible? If so, you are missing out on a huge opportunity.