News and Information We’d Like You to Know
Entering its 10th year as the host of the Art & Soup fundraiser, the Visiting Nurse Association knew it was going to take a dose of creativity to spark media coverage and support for this worthwhile community event which raised over $100,000 in 2006 for the organization’s Shelter Nursing Program.
Art & Soup is a different kind of fundraising event. Here, local artists and area restaurants join forces to provide supporters with a fun and enjoyable event atmosphere. Attendees simply purchase a ticket for $40 and are able to sample 25 different soups, enjoy desserts and coffee and browse an abundance of artwork. In addition, at least 50 percent of the proceeds from any artwork sales benefits the VNA.
To build awareness and boost attendance, Envoy and the VNA worked closely to develop a comprehensive public relations program. Implemented over the course of eight weeks, the plan included multiple news releases, a unique media kit containing a decorated spoon, media relations, scheduling of special appearances on midday newscasts and morning radio talk shows.
As a result, the VNA and Envoy collaboratively secured over $27,000 worth of coverage in print and broadcast coverage prior to event. These joint efforts allowed funds that would have been spent on advertising to stay within the organization, further supporting the cause. Contact Barb Ivey at bivey@envoyinc.com to learn more about Envoy’s public relations services.