Envoy Newsbreak

They have purchasing power and decision making authority. They work, they clean, they exercise, they cook, they go online, they drive their kids to soccer practice, they blog, they shop. They shop. They shop. They make money. In fact, the number of women earning $100,000 or more has tripled in the last 10 years and [...]

Be a Recession Rock Star!
A recession may mean budget cuts - your competitor’s marketing budget may be slashed along with their brand awareness and market share.  You shouldn’t fear the “R” word. Take this as an opportunity to maintain your market share while your competitors are losing theirs. Better yet - grow your market share [...]

Behavioral Target Marketing
B2B media are an important resource for company executives, who on average, read 4.2 B2B magazines and visit 7.4 B2B websites each month, according to a 2006 Harris Interactive study.
To ensure its clients obtain qualified sales leads for their target audiences, Envoy recommends the most advanced behavioral targeting technology available. At Envoy, we [...]

We are all bombarded daily by advertisements and commercials. Waiting for a bus? Here it comes, laid out in full advertising regalia. Listening to tunes or catching the latest “Alias” episode on the tube? You know to prepare for ads, because they make all of our favorite programs possible.

You’ve heard them. Jazzy commercials for big national products set to popular music from Madonna to Sinatra. What you might not realize is that those songs are somebody’s intellectual property and using those songs involves an issue called copyright. Copyright infringement is a federal crime and many lawsuits have been filed through the years against those who violate these laws.

25 – 30% of advertising mail is not opened. With this dreary statistic, making sure your mailing piece stands out from the clutter is vital. What can you do?

As an advertiser, you’ve probably wondered “Why should I use an agency to buy my media?” You want advertising to reach your target markets, but you don’t want to blow your budget by hiring an agency.

Is your main objective of exhibiting at a trade show to give away as many $.19 pens as possible? If so, you are missing out on a huge opportunity.