Envoy Newsbreak

Envoy has planned an open house for Thursday, May 22, 2008 to celebrate our 20th anniversary. This year marks the 5-year anniversary of the current ownership, as well.

Envoy (synonymous with messenger) represents the company’s long-standing mission to partner with our clients to deliver the right message(s) on their behalf. The agency underwent its most recent change in 2003 when Kathy Broniecki, Chris Doyle, Penny Hatchell and Barb Ivey assumed ownership and the company became officially known as Envoy, Inc.

Although the ownership and name of the agency have changed over the past 20 years, President Kathy Broniecki says the business continues to follow the successful model of growth that was established by their predecessors. “Envoy’s goal has always been to grow slowly, organically and profitably,” says Broniecki. “Envoy has been fortunate to have several consistent clients that have grown steadily and have included us in that process.”

Broniecki attributes a great part of the company’s success to its employees, as well. “Envoy employs a group of diverse and talented people that know how to put strategies in place for building brands and companies. Our agency takes a strong analytical and technical approach to marketing, with ROI metrics driving all our strategies.”

This mentality helps Envoy’s principals maintain a positive outlook on the industry during what some consider a period of economic hardship. “Research has shown that advertising during a sluggish economy clearly creates a competitive advantage and it is important to stay at the top of buyers’ minds when purchase decisions are being made,” notes Broniecki. “Smart marketers understand that when the economy is down, their marketing efforts need to continue.”