Envoy Newsbreak

In April, Envoy received word that one of our clients, Hiland Dairy Foods Company of Springfield, Missouri, had won the 2007 Harlie F. Zimmerman Award for “marketing excellence and best communication of brand excellence” from Quality Chekd Dairies, Inc. The award is given to dairies that demonstrate clearly defined marketing objectives and strategies, measurable actions and execution of results. After receiving the award, Hiland thanked Envoy for pushing them into marketing excellence.

“Our goal is to be a leader in the dairy industry through innovative marketing and promotions,” said Gary Aggus, president, Hiland Dairy Foods Company. “The Zimmerman Award recognizes our efforts and influences our drive to create more unique and memorable marketing programs.”

The Harlie F. Zimmerman Award, named as a tribute to Quality Chekd’s inaugural managing director from 1949 through 1980, acknowledges “Best in Class” total marketing plan and results. Award entries are judged by an independent panel that critiques each dairy’s marketing plan, promotional materials and merchandising programs, and their ability to enhance brand awareness and generate positive results.

“Each year, the competition for the Zimmerman Award gets increasingly difficult to judge because of our members’ remarkable creativity and originality of the campaigns,” said Peter Horvath, managing director, Quality Chekd. “Hiland Dairy deserves this award because of its fresh approach to marketing its brand to consumers and executing the campaign to achieve outstanding results.”

To learn how Envoy can help push your organization into marketing excellence, contact Kathy Broniecki at kbroniecki@envoyinc.com.