News and Information We’d Like You to Know
Envoy, Inc. is pleased to announce the recent publication of its agency principals in Inside the Minds: Achieving Customer Mindshare through Advertising.
Inside the Minds provides readers of all levels with a discussion of “best practices for creating a dominant brand” from C-level executives and the world’s most respected professionals. Each author was hand-picked by the Inside the Minds editorial board to write a chapter for the book. Future-oriented chapters feature thoughts and essays about where an industry, profession or topic is headed.
President Kathy Broniecki and Senior Vice Presidents Chris Doyle, Penny Hatchell and Barb Ivey authored the chapter “Where Marketing and Reality Meet.” Here they share their timeless equation to help advertisers and marketers reach top- of-mind awareness with customers:
Message + Experience = Mindshare.
“We dedicated this to our valued clients who have allowed us to blaze trails and in doing so laid the groundwork for this chapter,” says Broniecki.
The complete text of Envoy’s chapter is now available for free download here.
Click here for more information about Aspator, the publisher and how to order your own copy of Inside the Minds.