Getting your direct mail read

25 – 30% of advertising mail is not opened. With this dreary statistic, making sure your mailing piece stands out from the clutter is vital. What can you do? Consider eliminating the envelope. With this simple step, you may capture the attention of people who screen their mail before opening it. Think about unusual paper or printing. Or, design your mailing to be a unique size or shape. Have you considered adding dimension to items in your mailing? Just think of the tantalizing packaging you can create and the curious recipients who will open it.