News and Information We’d Like You to Know
We are all bombarded daily by advertisements and commercials. Waiting for a bus? Here it comes, laid out in full advertising regalia. Listening to tunes or catching the latest “Alias” episode on the tube? You know to prepare for ads, because they make all of our favorite programs possible.
From the perspective of an advertiser, the challenge is breaking out of the noise. How can you be heard among the vast competition for attention?
Your message must appeal to the audience and be creative enough to be noticed. Then, you must apply the tried-and-true, winning formula: *integrated marketing communications*. _Advertising Age_ defines it as:
“The process of combining a variety of functions that may include advertising, sales promotion, direct response, database marketing, public relations or direct marketing into a program that has clarity, consistency and maximum impact.”
Maximum impact = an integrated, consistent, clear mix of tactics. It isn’t a magical, secret formula, but it works. A full-service marketing communications company such as “Envoy”:http://www.envoyinc.com can devise a strategic plan and carry it out to maximize your marketing impact and ultimately help your company succeed.