Envoy Newsbreak

Efforts result in a $2,000 donation to the Lydia House

To show their appreciation to the Omaha community for their continued support, Envoy helped Max I. Walker devise the Ultra Chic Prom Boutique. During the fall and winter, Max I. Walker collected donated prom dresses at all 29 locations across the Omaha-area. A $500 getaway was offered as incentive for patrons to dig in and clean out their closets. Customers at all locations really responded – so well, in fact, that Max I. Walker collected over 300 dresses for the first Ultra Chic Prom Boutique.

As the donations came in, Max I. Walker went to work cleaning, pressing and mending each and every dress to look brand new. All 332 dresses were put up for sale Saturday, February 23, at the bargain price of just $15 apiece. Max I. Walker didn’t stop there. They also invited Ashley Lynn’s Tanning, Channel 94.1 FM, Hy-Vee Floral, Jerry Ryan’s Clothing and Sportswear and VIP Limousine to create an “all-things-prom” event.

Due in part to support from local media, moms, daughters, sisters and friends came in droves to shop the boutique. With the help of outstanding volunteers from the Open Door Mission, Marian and Millard North students, the entire collection of revitalized dresses had found new homes by the end of the afternoon – with all proceeds from dress sales going to support the Lydia House.