News and Information We’d Like You to Know
B2B media are an important resource for company executives, who on average, read 4.2 B2B magazines and visit 7.4 B2B websites each month, according to a 2006 Harris Interactive study.
To ensure its clients obtain qualified sales leads for their target audiences, Envoy recommends the most advanced behavioral targeting technology available. At Envoy, we recognize that a person’s “business” comprises only a portion of the individual. Monday through Friday from eight to five, the target audience may define themselves as the “career watcher,” “business decision maker,” “news follower” or “technology maven.” But beyond the business, that same segment of the target audience is also a “chef,” “music enthusiast,” “die-hard sports fan,” “family planner,” an “active gamer,” “auto enthusiast” or “entertainment buff.”
Envoy has the resources and “know-how” to better communicate with the individual. By teaming with a behavioral targeting network that coordinates with more than 4,000 websites, we have to potential to help our clients reach more than 122 million visitors each month—and do it more efficiently than traditional online advertising!
For example, ad placement on sites such as Marketwatch or the Wall Street Journal would cost anywhere from $30 - $50 cpm. Use of a behavioral targeting network allows advertisers to reach the same audience for just $2.50 – $7 cpm. In this case, capitalizing the advantages of technology save advertisers 86% - 92%! The intended individuals read the intended message.
For more information on how Envoy can help your business target the individual beyond the business, contact Brian Kaminski at 402.558.0637 or bkaminski@envoyinc.com.