Project:
Heart Center Rollout Campaign
Client:
Envoy partnered with United Medical Center in Cheyenne, Wyoming, to help brand their cardiac services department and strengthen their awareness within their service area. A name, Cheyenne Heart Center, and logo were created and used in various marketing materials, including apparel for the cardiac services employees.
Original photography was shot and used in development of a high-quality brochure. This brochure was distributed during one-on-one visits to potential referring physicians and hospitals. Additionally, dramatic television spots were produced and aired on local and regional TV stations. Included in the campaign were print ads and radio commercials.
