Project:

Green & Local Campaign

Client:

Envoy has more than two decades of experience in consumer packaged goods which has allowed Envoy’s partnership with Hiland Dairy to grow into serving as an extension of the Hiland Dairy Marketing Team. Whether we’re creating a marketing plan for the launch of a new product, or Hiland Dairy’s yearly integrated marketing strategy, Hiland and Envoy work together, hand-in-hand, to create a cohesive campaign yielding dynamic results. Even though Hiland Dairy is based out of Springfield, Missouri, and Envoy is an Omaha-based advertising agency, the distance has never mattered. We continue our collaboration long-distance year after year.

To achieve campaign objectives, Envoy implements an integrated communications plan for the designated markets. One specific plan may include interactive, broadcast, print, couponing, outdoor and e-communications for both B2B and B2C targets. As part of this integration, the plan also includes public relations as well as relevant industry research and competitive analysis so Hiland can stay ahead of their competitors.

Envoy’s experience in the food manufacturing industry combined with their creative talents and their professional business execution of our annual budget has kept our brand name “top-of-mind” with our target audience. Envoy’s ability to launch and maintain a cutting-edge, engaging and consumer friendly website has certainly been an excellent return on our investment.

Ted Barlows
Hiland Dairy