RxCare Assurance Brand Launch

Opus Medication Systems was planning to launch a new service to help pharmacies and care facilities build lasting, valuable partnerships. Opus turned to Envoy to develop the name, logo and brand guidelines for this service, as well as a complete collateral system and launch campaign. Envoy created a brand that built on the company’s deep experience in medpass systems, while helping to communicate the innovative nature of the service. A comprehensive interactive website, supported by trade and online advertising and targeted direct mail, contributed to a successful premiere for RxCareAssurance.