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Breast Cancer Awareness is a cause near and dear to Hiland Dairy, so Envoy worked together with Hiland to create a cause marketing campaign, “Hiland For PINK” supporting the Breast Cancer Foundation of the Ozarks—a local organization that benefits families living in the geographic area to which Hiland distributes. The goal of this breast cancer awareness promotion was help raise money and awareness for the cause while promoting Hiland products AND Hiland’s newly launched Facebook...